The Listing Academy
By Alicia Lowe

The Basics on Strategy, SEO, and Compliance Creating strong Amazon listing copy doesn't have to be an overwhelming, painstaking ordeal. That’s partly because AI has changed the workflow — and partly because tools like Helium 10  make keyword research dramatically easier. Its Cerebro  tool is built for reverse-ASIN keyword research, meaning you can plug in your own ASIN (or a competitor’s) and see which keywords that product ranks for, including both organic and paid terms. Bu